About Jasmine

Jasmine Brinton, L.E. Jasmine Brinton, L.E.

I am beyond excited to announce my new location at 5149 Whitsett Ave. Valley Village, CA 91607

My store is my dream come true: my own little skin care + beauty haven! I have worked since I was a young teen at all kinds of jobs, most of them the wrong fit. I began in the beauty field when I was 18 years old but lacked the discipline to really take it anywhere. Mostly it was fear that held me back. As a makeup artist for many years I found a bit of success but still plateaued. 

I turned my attention to my other passion; writing, got my degree (with honors) and worked for many years in a difficult field: television. In 2002, I lost my hero; my big brother Michael died and my world stopped. 

At a crossroads both personally and professionally, I was encouraged by my wise younger sister to follow my passion back to skincare. I got licensed in 2002 and never looked back.  I segued my love of beauty and skin care into helping others. Something about helping people with their skin needs, working with my hands and being creative clicks with me.

 For many years, I wanted to be my own boss and really make a place for myself but kept shooting myself in the foot because of my self-imposed limitations. My big brother, Michael was a self-made man and I watched him become successful and was inspired by it.  When we were kids,  he had me read, “Think and Grow Rich” and think about my future. He was like Alex P. Keaton on that show, “Family Ties,” the character that loved money and success. Though he is physically not here, I feel him guiding me on my own journey into entrepreneurship. I made a decision to stop playing small and bravely go for what I wanted as Michael had always encouraged me to do. 

The first part of my journey to becoming successful is my yoga practice. Yoga heals. I got my certificate to teach yoga and it was a powerful motivator for me to keep following my heart. 

It took over a decade of hard work studying, learning, apprenticing, to build a career I am proud of. Over two years ago, I took a huge step and rented a room in a salon for my business. Again, I worked my ass off. It paid off and my clients, whom I consider friends and extended family, carried me to a level of “work” confidence I have never known.  Last year, I found this little store, acquired it, built it out and am loving every minute I get to practice my craft in it. 

Annnnnnd, I believe in women helping women, especially in business. We have a referral and networking area so if you are a woman in business that would like to support another woman in business, bring your business cards and I will put them in my networking area. 

Check out our specials and loyalty program page and thank you for reading my story. Hope to see you soon!

Yours in clear + glowing skin,

Jasmine, L.E., B.S.